We analyze the white dwarf population in miniJPAS, the first square degree observed with 56 medium-band, 145 A in width optical filters by the Javalambre Physics of the accelerating Universe Astrophysical Survey (J-PAS), to provide a data-based forecast for the white dwarf science with low-resolution (R ~ 50) photo-spectra. We define the sample of the bluest point-like sources in miniJPAS with r < 21.5 mag, point-like probability larger than 0.5, (u-r) < 0.80 mag, and (g-i) < 0.25 mag. This sample comprises 33 sources with spectroscopic information, 11 white dwarfs and 22 QSOs. We estimate the effective temperature (Teff), the surface gravity, and the composition of the white dwarf population by a Bayesian fitting to the observed photo-spectra. The miniJPAS data permit the classification of the observed white dwarfs into H-dominated and He-dominated with 99% confidence, and the detection of calcium absorption and polluting metals down to r ~ 21.5 mag at least for sources with 7000 < Teff < 22000 K, the temperature range covered by the white dwarfs in miniJPAS. The effective temperature is estimated with a 2% uncertainty, close to the 1% from spectroscopy. A precise estimation of the surface gravity depends on the available parallax information. In addition, the white dwarf population at Teff > 7000 K can be segregated from the bluest extragalactic QSOs, providing a clean sample based on optical photometry alone. The J-PAS low-resolution photo-spectra provide precise and accurate effective temperatures and atmospheric compositions for white dwarfs, complementing the data from Gaia. J-PAS will also detect and characterize new white dwarfs beyond the Gaia magnitude limit, providing faint candidates for spectroscopic follow up.