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Bowman, Edward H.; Hurry, Dileep
The Academy of Management review, 10/1993, Letnik: 18, Številka: 4Journal Article
This article develops an option-theoretic perspective for organizational strategic management. Grounded in the basic intuition that people seek to "keep options open" in situations that involve an unforeseeable future, and supported by theory in financial economics, this view is a recent development in strategy. The theory integrates resource allocation, sense making, organizational learning, and strategic positioning in a unified framework, and it provides a new explanation for some counterintuitive empirical findings.
