This paper presents a study of visitors to the Fuxi Taihao Mausoleum and provides two sets of results derived from mixed methods research. The first is a description of motives and behaviours derived from observation and interviews with visitors. The second set reports statistical data derived from questionnaires completed by 553 informants pertaining to motives for visiting the site and perceived cultural importance. The paper covers practices relating to the belief systems associated with Fuxi and Nuwa, constructed, objective and existential authenticity, the strength of traditional Chinese cultural practices, but also the role of good site management. The study identifies the types of visitors and their understanding of authenticity. In addition, it notes that observation of faith-based activities and management care reinforce a sense of site 'authenticity'. Finally, it is suggested that longitudinal study is required to assess the impacts of long-term demographic and social change on faith-based tourist attractions and uses a directed acyclic graph to suggest future research questions.