Throughout his career, Alexis de Tocqueville was deeply concerned about the replacement of public-minded politics by materialistic egoism in modern democratic societies. Though there is a substantial literature on his response to democratic materialism, the poetic aesthetic category of the ideal and beautiful has been rarely discussed as a major element of his remedy for the crisis. Contrary to a common scholarly assumption, this article argues that Tocqueville conceived democratic individuals' poetic taste for the ideal and beautiful as a key source of materialistic democracy's political redemption. Focusing on his poetic idealisation of the French revolutionaries of 1789, the article recovers a branch of his political aesthetics according to which the beauty of a heroic moral ideal inspired by revolutionary political actors can play a significant role in generating public-spirited politics in a democratic society. Unlike contemporary neo-Tocquevillian scholars who tend to privilege the language of interest or duty in reinvigorating the public life of liberal democracy, Tocqueville believed in an alternative strategy premised on the essentially poetic nature of democratic citizens.