Reporting on cases of genocide presents distinct complexities and challenges for journalists, who must negotiate practical, professional, and emotional experiences that challenge traditional expectations of their role. Previous research has provided strident critiques of this reporting, arguing Western reporting of genocide in Rwanda and Srebrenica was reductionist and biased and contributed to the lack of Western intervention. Drawing on 22 interviews with print journalists who reported on genocides in Rwanda and Srebrenica, this article challenges this dominant critique by foregrounding the voices of journalists and their experience of reporting. Themes of inaccessibility, the moral imperative to report on these events, and the intersection with emotional labour on emotional effects of this reporting crucially demonstrates and acknowledges the challenges of conflict reporting. This adds to contemporary debates around how emotion, attachment and morality intertwine in journalism practice and the importance of this consideration when assessing the impact of reporting.