Tijekom cijele godine odvija se potrošnja jabuka u svježem stanju. O njezinim vanjskim i unutarnjim karakteristikama ovisi cjelokupna ocjena kvalitete. Cilj ovog rada je utvrđivanje sklonosti potrošača prema određenom tipu izgleda i okusa jabuke, odnosno sklonosti prema određenim sortama. Žiri potrošača koji su ocjenjivali plod jabuke bio je sastavljen od potrošača čija se starosna dob kretala od 20 do 30 godina. U istraživanju svih kvaliteta bile su uključene 4 sorte jabuka; Idared, Jonagold, Gloster i Granny Smith. U anketi su ocjenjivani vanjski izgled ploda (boja kožice, veličina i oblik ploda), fizikalne karakteristike ploda (tekstura, sočnost i tvrdoća), te kemijske karakteristike ploda (odnos šećera i kiselina, aroma i punoća okusa). Sva ispitivana svojstva ocjenjivala su se ocjenama od 1 do 6, pri čemu je 1 bila minimalna ocjena, a 6 maksimalna ocjena. U ovom istraživanju najbolje su ocijenjeni plodovi sorte Granny Smith, nakon toga plodovi sorte Idared, te Gloster a najlošije su ocijenjeni plodovi sorte Jonagold. Fresh apples are consumed throughout the year. The overall quality assessment depends on its external and internal characteristics. The aim of this paper is to determine the consumers preference for a certain type of appearance and taste of apples, or preference for certain varieties. The jury of consumers who evaluated apple fruit was composed of costumers whose age ranged from 20 to 30 years. Four varieties of apples, Idared, Jonagold, Gloster and Granny Smith were included in the research on all qualities. The survey evaluated the external appearance of the fruit (skin color, size and shape of the fruit), physical characteristics of the fruit (texture, juiciness and hardness), and chemical characteristics of the fruit (ratio of sugars and acids, aroma and fullness of taste). All tested traits were rated on a scale of 1 to 6, with 1 being the minimum grade and 6 being the maximum grade. In this study, the best rated apple fruits was Granny Smith variety, followed by Idared and Gloster, and the worst rated was the Jonagold variety.