This research aims to content analyze the literature on innovation in the field of sports in Montenegro to provide a better basis for the establishment of a monitoring system. The research was conducted drawing on a pre-established methodology related to the assessment of the level of sports innovation based on 16 defined indicators. Grades were attributed to data found in available scientific articles that were published until 2021, as well as in secondary data sources (Google Scholar, PubMed, Scopus, and Web of Science), such as governmental and nongovernmental reports and online content on Google (N = 18) from the same period. The findings of content analysis indicate that all indicators averaged 2.25 (fair) on a six-point scale, while only one indicator was rated as excellent, five indicators were rated as good, four indicators were rated as fair, and lastly, five indicators were rated as poor. Based on the obtained results, a low level of innovation in the field of sports in Montenegro was determined, and this also applies to innovation indicators individually. These results can be used as an initial step in planning an appropriate strategy development at the national level, which will lead to the improvement of innovation activities and their implementation in the field of sports in Montenegro.