This paper aims to propose business models for different outdoor sport tourism experiences, based on insights from active sport event participants and sport event organisers. The proposed business models are integrated into a single framework suitable for future usage by academics and practitioners. To design the business models, empirical examination was conducted in three phases, followed by the integration and interpretation of the results. Results imply that active outdoor sport event tourists are not homogenous regarding their motivations and that ‘Moderate recreationists’, ‘Nature lovers’ and ‘Enthusiasts’ differ in terms of their preferences for distinct business model elements. Event organisers have identified several other business model elements as being important. The proposed framework, as an integration of the results gathered from the perspectives of active outdoor sport event participants and event organisers, provides a better understanding of the business model concept in general and sport event tourism in particular. •Attitudes of active outdoor sport event tourists and event organisers were examined.•Three market segments of sport tourists were identified based on their motives.•Tourist segments differ in preferences to distinctive business model elements.•Importance of business model elements was evaluated from organisers' perspective.•Three business models for active outdoor sport tourism experiences were revealed.