Display omitted •Cheap & efficient CWPO Fe-catalysts developed by integrating agricultural residues.•Efficiency of three Fe-impregnated catalysts is compared for simulated and real OMW.•55% TPh, 37% COD, and 71% H2O2 conversions under smooth operational conditions.•64% toxicity reduction and biodegradability enhancement after only 240 min.•High catalyst stability and reusability with Fe leaching <2.8 wt% after 4 runs. A by-product of olive mill’s operation (olive stone, OS) was transformed into activated carbon (AC) and used as support to prepare Fe-based catalysts, which were employed on the catalytic wet peroxide oxidation (CWPO) of olive mill wastewater (OMW). Three Fe-impregnation routes were tested: incipient wetness impregnation (IWI), adsorption (Ads), and hydrothermal (HT), resulting in catalysts with distinct iron loadings, particle sizes and surface dispersion. OSAC-Fe catalysts were characterized by N2 and CO2 physisorption, XRD, XPS, FTIR, HRTEM, EDX, and HRSEM techniques. Catalysts’ activity and stability was first compared in the degradation of synthetic polyphenolic solutions. After one cycle (240 min), catalysts’ sorption capacity was considerably exhausted and OH radicals were found to be the main oxidative species responsible for total phenolic content (TPh) removal. OSAC-Fe-IWI and OSAC-Fe-Ads performed better than OSAC-Fe-HT after four consecutive cycles (53 and 48 vs. 38% TPh removals, respectively), also showing considerably lower cumulative Fe leaching values (2.2 and 2.8 vs. 10 wt%). The most promising materials were used for depuration of real OMW samples. Under smooth operational conditions (OSAC-Fe-IWI = 2.0 g/L, H2O2 = 0.5 g/L, pH0 ~ 4.9, T0 = 25 °C), 55% TPh removal was attained after 240 min, resulting in a significant reduction of the effluent’s toxicity (from 100% Vibrio fischeri bioluminescence inhibition to 36%), 37% chemical oxygen demand degradation, and 21% total organic carbon mineralization. Promising catalytic performances were also achieved by OSAC-Fe-Ads, despite its considerably lower iron loading, highlighting the importance of Fe surface dispersion.