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  • WHAT I WISH TO SAY ABOUT H....
    Grisaffe, Douglas B

    Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 01/2022, Letnik: 35
    Journal Article

    Many years back now, Keith befriended me with great kindness when I was a marketing research practitioner. Because the firm I worked for specialized in measuring, modeling, and managing customer satisfaction, I came across the CS/D&CB journal, and then found out about the conference. ...more than that, as a certain gravity seemed to be pulling me toward a calling in university teaching and research, Keith became one of my most trusted advisors. The advice, counsel, empathy, friendship, wisdom he shared with me has continued to produce dividends in my life across a span greater than two decades now.