The movement to customized pricing is showing up more and taking more insidious forms. Scott Henderson, founder of ProTrain and True North Career Services, said that prices of the company's services vary based on how many one-on-one sessions a customer wants rather than the quality of the advice given. But he does not rule out someday charging according to an advisor's experience. Pay rock-bottom, and you will presumably get a coach who tells you to stay where you are, even if you are unemployed. Last month Green Hills, a supermarket in Syracuse, NY, started using biometric technology to deliver discount coupons. Sounds okay, except that many of the people have bad associations with fingerprinting -- being born, say, or pleading out on a grand theft auto rap.