Visible light communication (VLC) is a promising ubiquitous design alternative for supporting high data rates. Its application has been primarily oriented to indoor scenarios, but the proliferation of light-emitting diodes in the streets warrants its investigation in outdoor scenarios as well. This paper studies the feasibility of VLC in a conventional outdoor scenario, when optical orthogonal frequency division multiplexing techniques are employed. The presence of sunlight reduces the system's performance, hence sophisticated adaptive techniques must be applied. Closed-form expressions of the signal-to-noise ratio and of the mean cell data rate are derived and our simulations demonstrate their accuracy. Besides, the outage probability when adaptive modulation and coding schemes are employed is analytically expressed. It is shown that, when modulation bandwidth adaptation is carried out depending on the time of day and the illuminance from ambient light, the mean cell data rate is increased and the outage probability is reduced.