Sugar dating has gained extensive media coverage over the last couple of years, often being depicted as a veiled form of prostitution / sex work. While similar dating arrangements encompassing some sort of economic compensation are well researched in an African and Asian context, sugar dating has only garnered attention from researchers in the Global North during the last decade, in the wake of a proliferation of websites facilitating the practice. In light of the contested nature of the phenomenon, in this article we critically assess how knowledge about sugar dating is constructed in the emerging literature on the topic in the Global North, with a particular focus on the role attributed to sugar daters’ own experiential accounts. Alongside furthering the discourse on sugar dating by unravelling the epistemological underpinnings of existing research, we utilise the case of sugar-dating research to elaborate on the continued relevance of feminist debates on the epistemological status of experience. We call for a more comprehensive theoretical examination of experience in sugar-dating research and posit that some versions of feminist standpoint theory, as well as strands in feminist phenomenology, provide valuable theoretical tools for navigating between understanding experience as an ideological construct and/or as a privileged foundation of knowledge.