Gold catalysis has recently found its first large‐scale applications in the chemical industry. This Minireview provides a critical analysis of the success factors and of the main obstacles that had to be overcome on the long way from the discovery to the commercialization of gold catalysts. The insights should be useful to researchers in both academia and industry working on the development of tomorrow's gold catalysts to tackle significant environmental and economic issues. Golden future: Gold catalysis has recently found large‐scale applications in industry. This Minireview analyzes the success factors and main obstacles that had to be overcome on the long way from the discovery of gold catalysts to commercialization. The picture shows a carbide‐based PVC plant in China for the gold‐catalyzed hydrochlorination of acetylene. (We thank the United Nations Environment Programme and its Global Mercury Partnership for providing the picture.)