The primary objective of the study reported in this paper was to look at the use of qualitative methodology in ergonomics research and practice. Qualitative methodology itself was chosen as a compatible approach to explore these aims, with ergonomics being seen as a socially situated practice. Semi-structured interviews were carried out using a prompt sheet which developed iteratively during the study. A four stage sampling procedure was used to gain access to 21 interviewees. These stages were (1) spreading the net (purposive sampling), (2) following up leads (snowball sampling), (3) focussing (intensity sampling), and (4) analysis sampling to seek out extreme/deviant cases. A total of 12 academics and 9 practitioners were interviewed from all areas of ergonomics, including cognitive (psychology), product design, engineering, human and health sciences, organisational management and sociology. The findings are represented by a model showing the interactions between multiple dimensions, including academia/practice, qualitative/quantitative and the internal and external environments of ergonomics. There was considerable interest in expanding the ergonomics toolbox to include qualitative methodology. However concerns were raised about a perceived lack of knowledge with respect to the process, which could be addressed through education and reflective practice.