Future generations of electric vehicles require driving ranges of at least 300 miles to successfully penetrate the mass consumer market. A significant improvement in the energy density of lithium batteries is mandatory while also maintaining similar or improved rate capability, lifetime, cost, and safety. The vast majority of electric vehicles that will appear on the market in the next 10 years will employ nickel-rich cathode materials, LiNi1–x–y Co x Al y O2 and LiNi1–x–y Co x Mn y O2 (x + y < 0.2), in particular. Here, the potential and limitations of these cathode materials are critically compared with reference to realistic target values from the automotive industry. Moreover, we show how future automotive targets can be achieved through fine control of the structural and microstructural properties.