The Martian planetary boundary layer (PBL) is a crucial component of the Martian climate system. Global climate models (GCMs) and mesoscale models (MMs) lack the resolution to predict PBL mixing which is therefore parameterized. Here we propose to adapt the “thermal plume” model, recently developed for Earth climate modeling, to Martian GCMs, MMs, and single‐column models. The aim of this physically based parameterization is to represent the effect of organized turbulent structures (updrafts and downdrafts) on the daytime PBL transport, as it is resolved in large‐eddy simulations (LESs). We find that the terrestrial thermal plume model needs to be modified to satisfyingly account for deep turbulent plumes found in the Martian convective PBL. Our Martian thermal plume model qualitatively and quantitatively reproduces the thermal structure of the daytime PBL on Mars: superadiabatic near‐surface layer, mixing layer, and overshoot region at PBL top. This model is coupled to surface layer parameterizations taking into account stability and turbulent gustiness to calculate surface‐atmosphere fluxes. Those new parameterizations for the surface and mixed layers are validated against near‐surface lander measurements. Using a thermal plume model moreover enables a first‐order estimation of key turbulent quantities (e.g., PBL height and convective plume velocity) in Martian GCMs and MMs without having to run costly LESs. Key Points A terrestrial thermal plume model is adapted to Mars’ boundary layer convection This new model reproduces caracteristics resolved through Large Eddy Simulations Lander measurements can now be consistently reproduced in climate models