Graffiti has flourished in the post-apartheid period in Johannesburg, South Africa, in a context where investment in the inner city carries large risks and the city struggles to support arts and culture. In the Maboneng precinct, graffiti and street art have become prolific alongside the recent redevelopment of the neighbourhood. Embracing the global creative city discourse, property developers in Maboneng have co-opted public art, street art and graffiti to brand space and make place, echoing instances of artwashing in other cities around the world. However, Maboneng's first street art festival was initiated by artists among several other artist-led creative activities. Using mapping and photography, we combine visual and spatial analyses to show the variety and concentration of creative visual inscriptions in Maboneng. Our analysis demonstrates how artists have responded to the opportunities for increased visibility generated through the process of redevelopment. Mapping graffiti and street art reveals a hybrid space that combines both sanctioned and unsanctioned visual inscriptions and shows how urban redevelopment can enable a platform and audience for creative endeavours. Our research shows we need a more nuanced understanding of the potential impacts of implementing the creative city discourse in cities such as Johannesburg in the global South.