The High Brilliance neutron Source (HBS) is a project for a next generation neutron research facility, based on new concepts and recent technological advancements. As elementary processes it uses neither fission nor spallation, but instead low energy nuclear reactions in a very compact Target-ModeratorReflector (TMR) assembly. Our facility design results in very efficient production of neutron beams with high brightness. Key features of HBS are: (i) very competitive instrument performance, (ii) comparatively low construction and operation costs, (iii) resilience, (iv) sustainability, (v) flexibility, (vi) accessibility and (vii) scalability. Here we present the basic layout of the facility, elaborate on the mentioned key features and report on the commissioning of a small test setup.