The concept of self-sensing active magnetic bearings (AMBs) is to eliminate the position sensors and estimate the position of the levitated object by measuring the bearing coil current. The main interest of this approach consists in reducing production costs and hardware complexity. Although the idea of self-sensing itself is not new and research has been carried out for years in this topic, it still remains a challenge. Many self-sensing methods have been proposed in literature, however they are all very delicate to realize. For this reason, there is still no industrial application for self-sensing magnetic bearings. This paper investigates the realization of a self-sensing AMB suitable for industrial use. The system must be robust and relatively low cost. In order to do that, this work explores a self-sensing configuration based on the current amplitude modulation. This approach is applied to an AMB test rig using reference sensors.