Display omitted •Supplementary UV radiation changes metabolite profile of broccoli and C. cabbage.•UV-exposed plants had higher tryptophan levels and distinct glucosinolates profile.•Tryptophan metabolites increase upon colonic fermentation of UV-exposed plants.•Fermentation extracts of UV-exposed plants increase AhR activity in human cells. While the “farm to fork” strategy ticks many boxes in the sustainability agenda, it does not go far enough in addressing how we can improve crop nutraceutical quality. Here, we explored whether supplementary ultraviolet (UV) radiation exposure during growth of broccoli and Chinese cabbage can induce bioactive tryptophan- and glucosinolate-specific metabolite accumulation thereby enhancing Aryl hydrocarbon receptor (AhR) activation in human intestinal cells. By combining metabolomics analysis of both plant extracts and in vitro human colonic fermentation extracts with AhR reporter cell assay, we reveal that human colonic fermentation of UVB-exposed Chinese cabbage led to enhanced AhR activation in human intestinal cells by 23% compared to plants grown without supplementary UV. Thus, by exploring aspects beyond “from farm to fork”, our study highlights a new strategy to enhance nutraceutical quality of Brassicaceae, while also providing new insights into the effects of cruciferous vegetables on human intestinal health.