Although locating wildlife roadkill hotspots is essential to mitigate road impacts, the influence of study design on hotspot identification remains uncertain. We evaluated how sampling frequency affects the accuracy of hotspot identification, using a dataset of vertebrate roadkills (n = 4427) recorded over a year of daily surveys along 37 km of roads. “True” hotspots were identified using this baseline dataset, as the 500-m segments where the number of road-killed vertebrates exceeded the upper 95% confidence limit of the mean, assuming a Poisson distribution of road-kills per segment. “Estimated” hotspots were identified likewise, using datasets representing progressively lower sampling frequencies, which were produced by extracting data from the baseline dataset at appropriate time intervals (1–30 days). Overall, 24.3% of segments were “true” hotspots, concentrating 40.4% of roadkills. For different groups, “true” hotspots accounted from 6.8% (bats) to 29.7% (small birds) of road segments, concentrating from <40% (frogs and toads, snakes) to >60% (lizards, lagomorphs, carnivores) of roadkills. Spatial congruence between “true” and “estimated” hotspots declined rapidly with increasing time interval between surveys, due primarily to increasing false negatives (i.e., missing “true” hotspots). There were also false positives (i.e., wrong “estimated” hotspots), particularly at low sampling frequencies. Spatial accuracy decay with increasing time interval between surveys was higher for smaller-bodied (amphibians, reptiles, small birds, small mammals) than for larger-bodied species (birds of prey, hedgehogs, lagomorphs, carnivores). Results suggest that widely used surveys at weekly or longer intervals may produce poor estimates of roadkill hotspots, particularly for small-bodied species. Surveying daily or at two-day intervals may be required to achieve high accuracy in hotspot identification for multiple species. •Sampling frequency strongly affects roadkill hotspot identification.•Hotspot spatial accuracy declines rapidly with increasing interval between surveys.•Missing true hotspots is the main source of error.•Hotspot accuracy is lower for small-bodied species.•Widely used study designs may provide inaccurate hotspots.