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Ruiz-Velasco, Laura Martinez
Advertising Age, 10/2007, Letnik: 78, Številka: 39Trade Publication Article
Spending on Spanish-language media did not fall as much as ad revenue for English-language media in the first half of the year, but most Hispanic marketers cut their ad budgets, often by double digits. Among all media, network-television spending fell 3.5% and newspapers 5.8%. For Spanish-language television, most of the 1.2% drop to $2.12 billion in first-half ad revenue was attributed to comparison with a year-earlier period that was packed with frenzied spending around the 2006 World Cup.
