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  • The Impact of using Instagr...
    The Impact of using Instagram application on enhancing customer loyalty case of Iris products
    فارلو محمد الأمين; رابحي بوعبدالله

    Mağallaẗ al-iğtihād li-l-dirāsāt al-qānūniyyaẗ wa al-iqtiṣādiyyaẗ, 06/2021, Letnik: 10, Številka: 2
    Journal Article

    This study aims to know the impact of using the Instagram application on enhancing customer loyalty,also demonstrates the importance of this application on promoting informations about products,To achieve this study,we used a random sample of 50 respondents, and we found that there is a statistically significant relationship between using Instagram and customer loyalty

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