Worldwide changes, especially in this region, are reflected in our country which is currently undergoing a process of transition and transformation. Transition and the economic crisis as well are inevitably reflected in all spheres of the society, including the tourism industry. The purchasing power (or powerlessness) of the population directly affects the number of trips which are what one first thinks of when talking about tourism. Similarly, the economic (dis)ability of the state adversely affects the improvement of the tourist offer of our country. The demand for a particular destination depends not only on the available time and money, but is also heavily influenced by the media.