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  • Embracing Tea Culture in Ho...
    Bohne, Hartwig; Jolliffe, Lee

    Journal of gastronomy and tourism, 12/2021, Letnik: 6, Številka: 1
    Journal Article

    Tea forms a part of food and beverage services in hospitality settings and thus has potential for delivering culinary and gastronomic tourism experiences. In particular, tea presentations and services can play a role for tea tourism as a niche within food and beverage operations. Furthermore, tea and food pairings as well as tea cocktails and tea cookies or tea-flavored sweets in hospitality settings while providing the visitor with tea experiences could be profitable for hospitality operations. These specialized tea products and services may serve to brand hotel offerings as different from that of others. In addition, international hotel chains as well as family-owned hotels by embracing national and regional tea traditions can deliver on the authentic beverage services that visitors expect to receive at local destinations. Also, tea culture and traditions can affect the design of hotel facilities and services. Special trainings as tea masters or sommeliers are offered by a few hotel-related tea companies in order to set quality standards and to allow tea sommeliers to rise to a similar recognition as wine sommeliers. Teatime services can be used a signature food and beverage service in hotels, showing the variety of high-quality services and excellence of food and beverage knowledge. Hotels can take this offer as an embracing attraction to guide guests, making them familiar with cozy interior design and a light meal in order to present the abilities of cuisines and gastronomy outlets, too. Creating tea experiences becomes an important instrument contributing to tea-related tourism highlighted by the case of teatime services in international hotels.