The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications

Salinas, Gabriela, Prof.

Type of material - profess. monogr

Publication and manufacture - Chichester (UK) : J. Wiley, cop. 2009

Language - english

ISBN - 978-0-470-74031-6; 0-470-74031-0

COBISS.SI-ID - 10037276

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Library/institution	City	Acronym	For loan	Other holdings
Faculty of Economics and Business, Maribor	Maribor	EPF	outside loan 1 cop.

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Salinas, Gabriela, Prof.

Source: Personal bibliographies and: SICRIS

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