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Zbornik finalistov EFFIE Slovenija 2020, 10. slovenske nagrade za tržno-komunikacijsko učinkovitost [Elektronski vir] : EFFIE Slovenija 2020, dokazana učinkovitost tržnega komuniciranjaZbornik Effie Slovenija 2020 dokumentira najuspešnejše in najučinkovitejše tržno-komunikacijske dosežke v Sloveniji v zadnjih treh letih. Effie nagrajuje ideje, ki dokazano delujejo. Effie Slovenija ... po licenčni pogodbi z Effie Worldwide, Inc. vsako drugo leto organizira Slovenska oglaševalska zbornica (SOZ), prva nagrada pa je bila v Sloveniji podeljena leta 2002, sicer pa v svetu deluje že več kot 50 let v več kot 55 nacionalnih in mednarodnih programih. Zbornik Effie Slovenija je že 10. izvedbo zapored nepogrešljiv in referenčen vir znanj in spoznanj s področja komuniciranja in trženja, ki spodbuja strokovnost, odličnost in učinkovitost ter razumevanje vpliva tržnega komuniciranja na graditev blagovnih znamk in poslovne uspešnosti. Effie je najbolj zaželena in najbolj ugledna nagrada s področja merljivih in dokazljivih učinkov tržnega komuniciranja glede na zastavljene komunikacijske, marketinške in poslovne cilje ter strokovno-poslovna institucija z največjim referenčnim pomenom za slovensko marketinško stroko (vir: Mediana, 2022).Type of material - proceedings ; adult, seriousPublication and manufacture - Ljubljana : Slovenska oglaševalska zbornica, 2022Language - slovenianISBN - 978-961-6779-09-8COBISS.SI-ID - 101101059
Other authors
Prelog, Petra |
Koblar, Tajda, 1996-
Topics
Tržno komuniciranje |
Nagrade |
Slovenija |
2020 |
oglaševanje |
marketing
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Prelog, Petra | |
Koblar, Tajda, 1996- |
Source: Personal bibliographies
and: SICRIS
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