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Odnos med družbeno odgovornostjo podjetij, ugledom in zaupanjem : magistrsko deloŠarabon Štojs, LaraV današnjem času družbeno odgovorno ravnanje podjetij vedno bolj pridobiva na veljavi. Danes ni več dovolj zgolj strogo in striktno sledenje zakonskim obveznostim in minimalen vložek, ki bi zadostil ... potrebi po spoštovanju pravil in norm, povezanih z družbeno odgovornim ravnanjem. Danes se od podjetij v najrazličnejših panogah poslovanja pričakuje več, če želijo biti uspešna in priznana na dolgi rok. Pričakuje se aktivno udejstvovanje in inovativne rešitve ter zamisli, povezane z družbeno odgovornim ravnanjem. V magistrskem delu sem raziskovala, kako družbena odgovornost vpliva na ugled in zaupanje podjetja pri potrošnikih in kako sta ugled in zaupanje povezana. Za preverjanje zastavljenih hipotez sem uporabila anketni vprašalnik in njegovo analizo ter prišla do zaključka, da družbeno odgovorno ravnanje podjetja pomembno vpliva na njegov ugled in na zaupanje vanj. Hkrati sem ugotovila tudi, da večji kot je ugled podjetja, večje je zaupanje vanj.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [L. Šarabon Štojs], 2022Language - slovenianCOBISS.SI-ID - 105633795
Author
Šarabon Štojs, Lara
Other authors
Golob, Urša, 1977-
Topics
Družbena odgovornost podjetij |
Ugled |
Podjetja |
Univerzitetna in visokošolska dela |
družbena odgovornost |
zaupanje |
podjetje |
družbeno odgovorno ravnanje |
social responsibility |
reputation |
company |
socially responsible behavior
Library/institution |
City | Acronym | For loan | Other holdings |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
not for loan 1 cop.
|
Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Šarabon Štojs, Lara | |
Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
and: SICRIS
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