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  • Promotion of social responsibility - invention aimed to become innovation by systemic behavior [Elektronski vir] = Seul un comportement systémique, par la création et l'émergence de l'innovation, permettra, localement et globalement, d'accroître la responsabilité sociale des acteurs économiques et politiques et des citoyens
    Ženko, Zdenka ; Mulej, Matjaž
    Social responsibility will be in this paper presented as an act of influencing the people in power to strive for honesty, justice and good of the whole society. To overcome the current crises the ... behavior of modern management and political practice needs to be changed after dominance of the neoliberal economic theory. Even in the democratic systems the influential people are often more concerned with what they should do to get adequate support from other political players and to stay in power. This is also one of the reasons why citizens are often concerned, whether the decisions made by the influential people were really the best ones for the society, nature. More attention should be given to the preparation of reliable data and the most important views or bases for decision-making and long term effects on society in their decision making processes.
    Type of material - conference contribution
    Publish date - 2011
    Language - english
    COBISS.SI-ID - 10972956