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Cultural differences in business negotiations = Kulturne razlike u poslovnim pregovorima
Završnik, Bruno
In international business negotiations play an important role. The international negotiator must aware of cultural differences through the negotiations process. In some places, cultural differences ...are so big that without studying a foreign culture, negotiations could not be successful. Good negotiators must overcome cultural and personality differences of people and focus solely on its own negotiations. The paper represents key characteristics of business negotiations with Chinese business partners.
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