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Politika prodajnih cen = Politics of pricesKaluža, VojkoPri politiki prodajnih cen sta pomembni cenovna politika in politika prodajnih pogojev. Smiselno je tudi proučevati oblike trgov glede na število ponudnikov in povpraševalcev na posameznem trgu, ... distribucijsko politiko, politiko komuniciranja, pospeševanje prodaje, proces in pomen ljudi ter njihovo vlogo. Splet naštetih dejavnikov skupaj s politiko izdelka pomeni opredelitev trženja (marketing mixa oziroma dejavnikov trženja), ki naj bi ga upoštevalo vsako podjetje pri svojem poslovanjuSource: Les = Wood. - ISSN 0024-1067 (Let. 56, št. 5, 2004, str. 148-153)Type of material - article, component partPublish date - 2004Language - slovenianCOBISS.SI-ID - 1182345
Author
Kaluža, Vojko
Topics
cenovna politika |
politika prodajnih pogojev |
oblike trgov |
distribucijska politika |
politika komuniciranja |
pospeševanje prodaje |
proces |
ljudje |
reklama |
pospeševanje prodaje |
rabat |
politics of prices |
sales conditions |
market forms |
principles of distribution |
communication |
sales promotion |
franchising |
franchising
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Kaluža, Vojko |
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