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Zasnova banke trženjskih podatkov v mednarodnem naložbenem trženju : doktorska disertacijaJurše, MilanUčinkovitost poslovnega odločanja v mednarodnem naložbenem trženju je odvisna od kvalitetne informacijske podlage. V disertaciji je podana izvirna zamisel modela mednarodnega naložbenega trženja, ... vključno z upravljalno in informa- cijsko komponento. Opredeljen je vsebinski model banke mednarodnih trženjskih podatkov kot jedro informacijskega sistema mednarodnega trženja. Model banke trženjskih podatkov je grajen trinivojsko in omogoča racionalno vključevanje zunanjih virov podatkov (specializirane banke podatkov) v informacijski proces mednarodnega trženja.Type of material - dissertationPublication and manufacture - Maribor : [M. Jurše], 1988Language - slovenianCOBISS.SI-ID - 1248772
Author
Jurše, Milan
Other authors
Vezjak, Danilo, 1923-2003
Topics
mednarodno trženje |
tuje investicije |
investicije |
mednarodne finance |
mednarodni trg |
mednarodna menjava |
struktura |
informacijski sistem |
informacije |
pretok informacij |
strategija |
strategija trženja |
banke podatkov |
international marketing |
foreign investments |
investments |
international finances |
international market |
international exchange |
structure |
information system |
information |
information flows |
strategy |
marketing strategy |
data bank |
information flow
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City | Acronym | For loan | Other holdings |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
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National and University Library, Ljubljana | Ljubljana | NUK |
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University of Maribor Library | Maribor | UKM |
reading room 1 cop.
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jurše, Milan | 04487 |
Vezjak, Danilo, 1923-2003 | 00558 |
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