ALL libraries (COBIB.SI union bibliographic/catalogue database)
  • Governing by slogans [Elektronski vir]
    Sardoč, Mitja ; Prebilič, Vladimir
    Throughout recorded history, slogans have been an important part of our public life. From political rhetoric and propaganda, to social movements and awareness-raising campaigns, their usage has ... overcome historical periods, cultural barriers, ethnic affiliation, political systems, party allegiance or personal taste. Arguably more than any other linguistic ‘device’, slogans deliver a clearly recognizable message with as little complexity as possible. Nevertheless, despite their rhetorical‘economy’, the narratives provided by slogans have also been associated with a simplified or even reductionist portrayal of otherwise complex or controversial phenomena. This article aims to address a range of previously neglected aspects associated with slogans and governmentality. The introductory part provides a genealogy of discussions over slogans and the main shortcomings the use of slogans has been associated with. The central part takes a closer look at zero tolerance, a flagship policy associated with the neoliberal logic of governance. The concluding part of this article outlines the subversive character associated with the mechanism of sloganization.
    Source: Policy futures in education [Elektronski vir]. - ISSN 1478-2103 (Vol. 21, iss. 7, Oct. 2022, str. 765-775)
    Type of material - e-article
    Publish date - 2023
    Language - english
    COBISS.SI-ID - 128349699