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Governing by slogans [Elektronski vir]Sardoč, Mitja ; Prebilič, VladimirThroughout recorded history, slogans have been an important part of our public life. From political rhetoric and propaganda, to social movements and awareness-raising campaigns, their usage has ... overcome historical periods, cultural barriers, ethnic affiliation, political systems, party allegiance or personal taste. Arguably more than any other linguistic ‘device’, slogans deliver a clearly recognizable message with as little complexity as possible. Nevertheless, despite their rhetorical‘economy’, the narratives provided by slogans have also been associated with a simplified or even reductionist portrayal of otherwise complex or controversial phenomena. This article aims to address a range of previously neglected aspects associated with slogans and governmentality. The introductory part provides a genealogy of discussions over slogans and the main shortcomings the use of slogans has been associated with. The central part takes a closer look at zero tolerance, a flagship policy associated with the neoliberal logic of governance. The concluding part of this article outlines the subversive character associated with the mechanism of sloganization.Source: Policy futures in education [Elektronski vir]. - ISSN 1478-2103 (Vol. 21, iss. 7, Oct. 2022, str. 765-775)Type of material - e-articlePublish date - 2023Language - englishCOBISS.SI-ID - 128349699
Author
Sardoč, Mitja |
Prebilič, Vladimir
Topics
Gesla |
Politika in vladanje |
slogani |
javna politika |
vladanje |
neoliberalizem |
sloganizacija |
moralno podjetništvo |
ničelna strpnost |
ničelna strpnost |
slogans |
public policy |
governmentality |
neoliberalism |
sloganization |
moral enterpreneurship |
zero tolerance |
zero tolerance
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Database name | Field | Year |
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Sardoč, Mitja | 19351 |
Prebilič, Vladimir | 19647 |
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