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Quality research method into rural speech
Grochola-Szczepanek, Helena
V prispevku so predstavljena najpomembnejša načela metode fokusne skupine. Prikazana je metoda, uporabljena v raziskavi ruralnega jezika s posebnim poudarkom na spolu in jeziku (prim. Grochola ...Szczepanek 2006). Metoda fokusnih skupin (poleg osebnega intervjuja) je med najbolj priljubljenimi kvalitativnimi metodami, ki se uporabljajo na področju trženja, v sociologiji in psihologiji. To metodo lahko uporabimo tudi v jezikoslovju, zlasti v sociolingvističnih in etnolingvističnih raziskavah, še posebej takrat, ko tradicionalni jezikoslovni opis s pomočjo ankete ali vprašalnika ne zadostuje. V času globalnih kulturnih sprememb je možno raziskovati spremembe v jeziku samo v povezavi s socialnimi in kulturnimi dejavniki.
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