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Strateško komuniciranje kot orodje varstva naraveHlad, BrankaPrispevek predstavi prednosti, ovire in perspektive strateškega komuniciranja kot orodja varstva narave. Spremembe v rabi prostora ogrožajo rastlinske in živalske vrste in naravne vrednote, zato se ... naravovarstveniki in upravljavci zavarovanih območij soočajo pravzaprav z upravljanjem sprememb. Zmožnost upravljanja sprememb s pomočjo strateškega komuniciranja je zato eden od ključnih dejavnikov učinkovitosti izvajanja naravovarstvenih politik oziroma programov. Leta 1997 je začela Svetovna zveza za ohranitev narave (IUCN) v Sloveniji, na Madžarskem, Češkem, Slovaškem in Poljskem projekt usposabljanja za rabo komuniciranja v varstvu narave. Rezultati projekta so v Sloveniji leta2002 privedli do institucionalne rabe strateškega komuniciranja projekta Natura 2000. Bistveno spoznanje nosilcev projekta pa je bilo, da le usposabljanje na operativni ravni nima želenega širšega učinka, če ni hkratne investicije v organizacijski oziroma institucionalni razvoj zmogljivosti. Uspeh doseganja ciljev katerekoli naravovarstvene politike je namreč odvisen od učinkovitega upravljanja procesov v posameznih organizacijah in v okviru celotnega sistema.Source: Participacija v gozdarskem načrtovanju (Str. 29-38)Type of material - article, component part ; adult, seriousPublish date - 2004Language - slovenianCOBISS.SI-ID - 1320614
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Hlad, Branka |
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