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Koronavirus kot priložnost za trženje medicinskih pripomočkov in zdravil brez recepta = Coronavirus as an opportunity to market over the counter medical devices and medications : diplomsko deloLakić, IrinaSredi pandemije koronavirusa so se na trgih po vsem svetu pojavile spremembe. Zdravstveni sektor, vključno s farmacevtskimi podjetji, prišel j e v središče pozornosti, njihovi izdelki in storitve pa ... so postali najpomembnejši. Namen diplomskega dela je raziskati in ugotoviti, kako se je tržni splet medicinskih izdelkov in medicinske opreme spremenil v času svetovne pandemije koronavirusa. Analiza razpoložljivih podatkov je pokazala naslednje, tržni splet farmacevtskih izdelkov se je spreminjal in prilagajal spremembam trga in vedenja potrošnikov. Ugotovitve potrjujejo, da so porast spletnih storitev in digitalizacija procesov ter sprememba poslovnih modelov spodbudili novo dobo farmacevtskih podjetij. Farmacevtski sektor že leta raste ter povečuje dobičkonosnost in medtem ko so drugi sektorji zaradi pandemije imeli precejšnje težave, je farmacevtski sektor v večini primerov prebrodil težave in pokazal nadaljnjo rast v času pandemije. Spremembe v vedenju potrošnikov, ki so se zgodile med pandemijo, so povzročile, da so se farmacevtska podjetja osredotočila na izdelke, po katerih je bilo med pandemijo povečano povpraševanje, razvila boljšo spletno komunikacijo s potrošniki, zagotovila dostopnost izdelkov, poiskala nove načine transporta in distribucije izdelkov ter v skladu z večjim povpraševanjem zvišala cene določenih izdelkov.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [I. Lakić], 2022Language - englishCOBISS.SI-ID - 134758915
Author
Lakić, Irina
Other authors
Burger, Anže, 1979-
Topics
Covid-19 |
Tržno komuniciranje |
Zdravila brez recepta |
Univerzitetna in visokošolska dela |
farmacevtski izdelki |
pandemija koronavirusa |
marketinški splet |
pharmaceutical products |
coronavirus pandemic |
marketing mix
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Library/institution |
City | Acronym | For loan | Other holdings |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
not for loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lakić, Irina | ![]() |
Burger, Anže, 1979- | 24345 |
Source: Personal bibliographies
and: SICRIS
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