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Komuniciranje v digitalnem svetu, raziskovalno-izobraževalni in promocijski projekt : poročilo o projektnem sodelovanu med Fakulteto za turizem UM in podjetjem AFP d. o. o. športnimi trgovinami Prva liga
Potočnik Topler, Jasna
Students of the Faculty of Tourism UM and Prva liga - športna trgovina carried out a joint promotional campaign. As part of the Rhetoric and Public Relations in the Digital World course, under the ...mentorship of Assoc. Prof. Dr Jasna Potočnik Topler, firstly innovative proposals for cooperation were collected and then presented to Ms. Darja Šerbec from Prva liga. Then the promotional campaign was designed and carried out. On Wednesday, 20th of April 2022, students co-created a promotional campaign as models and thus presented a new collection of sports brands. Photoshooting with a professional photographer took place at various locations in Brežice, both culturally and sportingly themed. Through co-creating a promotional story, the students gained valuable practical experience. In addition to promotional materials, the Faculty of Tourism and Prva Liga also gained a new partnership in the field of digital communication.
Type of material - research report
; adult, serious
Publication and manufacture - Brežice : Fakulteta za turizem UM, 2022
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