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Back to the future : challenges of European tourism of tomorrowFerrer-Roca, Natàlia ...Purpose - The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. ... Design/methodology/approach - The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings - This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value - This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and trainingSource: Journal of tourism futures. - ISSN 2055-5911 (Vol. 7, iss. 2, 2021, str. 184-191)Type of material - article, component partPublish date - 2021Language - englishCOBISS.SI-ID - 13586947
Author
Ferrer-Roca, Natàlia |
Weston, Richard, ekonomist |
Guia, Jaume |
Mihalič, Tanja |
Blasco, Dani |
Prats, Lluís |
Lawler, Mary |
Jarratt, David
Topics
EU |
turizem |
trajnostni razvoj |
EU |
tourism |
sustainable development
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ferrer-Roca, Natàlia | |
Weston, Richard, ekonomist | |
Guia, Jaume | |
Mihalič, Tanja | 06912 |
Blasco, Dani | |
Prats, Lluís | |
Lawler, Mary | |
Jarratt, David |
Source: Personal bibliographies
and: SICRIS
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