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Corporate and service brandsType of material - bookPublication and manufacture - Bradford : Emerald, 2003Language - englishCOBISS.SI-ID - 13789414
Other authors
Balmer, John M. T.
Collection
European journal of marketing
Topics
korporacije |
blagovne znamke |
konkurenčne prednosti |
identiteta podjetja |
modeli |
vrednote |
organizacija |
kultura podjetja |
storitve |
upravljanje |
corporations |
trademarks |
competitive advantage |
corporate identity |
models |
values |
organization |
corporate culture |
services |
management and control |
management and control
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Balmer, John M. T. | ![]() |
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