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Special issue on effective marketing management in financial services contextsType of material - bookPublication and manufacture - Helensburgh : Westburn Publishers, 2003Language - englishCOBISS.SI-ID - 14174438
Other authors
Howcroft, Barry |
Durkin, Mark
Topics
trženje |
management |
konkurenca |
informacijska tehnologija |
Internet |
računalniki |
finančne institucije |
banke |
storitve |
odnosi s strankami |
zadovoljstvo |
blagovne znamke |
metodologija |
marketing |
management |
competition |
information technology |
Internet |
computers |
financial institutions |
banks |
services |
customer relationship |
satisfaction |
trademarks |
methodology |
methodology
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Howcroft, Barry | ![]() |
Durkin, Mark | ![]() |
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