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Poslovni model za širitev dejavnosti z uvedbo nove ponudbe v zasebni fizioterapevtski ambulanti : magistrsko delo študijskega programa druge bolonjske stopnje Management poslovnih sistemovVantur, DanicaV magistrskem delu smo na primeru zasebne fizioterapevtske ambulante s koncesijo preverili smiselnost uvedbe samoplačniške fizioterapije z globinskimi udarnimi valovi v program obstoječe ... fizioterapevtske ponudbe. Razvoj poslovne ideje in preverbo smiselnosti uvedbe nove samoplačniške storitve smo izvedli s pomočjo orodja kanvas poslovnega modela. V teoretičnem delu magistrskega dela je na kratko predstavljena fizioterapija kot zasebna dejavnost, opisani so globinski udarni valovi kot sodoben način fizioterapevtske obravnave ter kanvas poslovni model in navedene so njegove bistvene značilnosti. V drugem delu magistrskega dela je predstavljeno podjetje, opisana je ideja za širitev dejavnosti in prikazana implementacija poslovnega modela za uvedbo nove storitve v zasebni fizioterapevtski ambulanti. Na temeljno raziskovalno vprašanje glede smiselnosti širitve obstoječe fizioterapevtske dejavnosti je bilo odgovorjeno z izdelavo poslovnega modela, v katerega je bila vključena raziskava trga. Poslovni model je bil izdelan s pomočjo plakata, vidnega na eni strani, ter z njim vizualno in pregledno prikazano poslovanje zasebne fizioterapije z uvedbo nove samoplačniške storitve. Rezultati raziskave so pokazali, da v zasebni fizioterapevtski ambulanti s koncesijo uvedba globinskih udarnih valov kot samoplačniške storitve predstavlja verjetno finančno tveganje in zaenkrat s finančnega vidika ni smiselna, saj bi se premalo anketiranih odločilo za samoplačniško zdravljenje. Če bi se odločili za širitev dejavnosti, pa bi bila investicija verjetno smiselna, vendar bi v tem primeru morali vpeljati nov segment kupcev in za njih pripraviti popolnoma novo strategijo komunikacije in tudi organizacije.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [D. Vantur], 2022Language - slovenianCOBISS.SI-ID - 143696387
Author
Vantur, Danica
Other authors
Vadnjal, Mateja, 1965-
Topics
fizioterapija |
nova ponudba |
poslovni model |
physiotherapy |
new service offer |
business model
Library/institution |
City | Acronym | For loan | Other holdings |
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Alma Mater Europaea University, Maribor | Maribor | ESM |
reading room 2 cop.
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vantur, Danica | |
Vadnjal, Mateja, 1965- |
Source: Personal bibliographies
and: SICRIS
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