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From the attention to the recall [Elektronski vir] : looking behind online consumer responseRajapakse, AnidaThe purpose of this paper is to find how generation cohorts Y and Z process online content and to make a parallel between attention and recall in online consumer response framework. It also uncovers ... differences between two generations and offers valuable insights for managers.Source: Behaviour & information technology [Elektronski vir]. - ISSN 1362-3001 (Vol. 41, iss. 16, 2022, str. 3399-3414)Type of material - e-article ; adult, seriousPublish date - 2022Language - englishCOBISS.SI-ID - 144755459
Author
Rajapakse, Anida
Topics
Potrošnja (ekonomija) |
Generacija Y |
attention |
recall |
online consumer response |
online content preference
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Rajapakse, Anida | ![]() |
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