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  • From the attention to the recall [Elektronski vir] : looking behind online consumer response
    Rajapakse, Anida
    The purpose of this paper is to find how generation cohorts Y and Z process online content and to make a parallel between attention and recall in online consumer response framework. It also uncovers ... differences between two generations and offers valuable insights for managers.
    Source: Behaviour & information technology [Elektronski vir]. - ISSN 1362-3001 (Vol. 41, iss. 16, 2022, str. 3399-3414)
    Type of material - e-article ; adult, serious
    Publish date - 2022
    Language - english
    COBISS.SI-ID - 144755459