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Preučevanje nakupnega vedenja slovenskih potrošnikov bivalnega pohištva : diplomsko delo (visokošolski strokovni študij) = Study of shopping behaviour of Slovenian living furniture consumers : graduation thesis (higher professional studies)Skarlovnik, TomažPohištvo za opremo dnevnih prostorov ima poseben pomen. Poleg funkcionalnih lastnosti ima tudi statusni pomen. Zanimalo nas je, kateri faktorji so najbolj odločilni pri izbiri. Z anketo smo ... ugotovili, da so najpomembnejši: design, cena, poprodajne storitve in zaupanje v prodajalca oz. salon ter proizvajalca. Ocenili smo tudi, da so kupci pripravljeni premalo finančno vlagati v tako pomembno stvar kot je bivalno pohištvo; zamenjamo ga šele, ko je dotrajano.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Skarlovnik], 2006Language - slovenianCOBISS.SI-ID - 1461897
Author
Skarlovnik, Tomaž
Other authors
Tratnik, Mirko, 1938-2018 |
Hrovatin, Jasna
Topics
trženje |
lesni proizvodi |
pohištvo |
dnevne sobe |
nakupne navade |
kupec |
potencialni kupec |
marketing |
wooden products |
furniture |
living room |
buyer |
potential buyer |
buying habits |
buying habits
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Library/institution |
City | Acronym | For loan | Other holdings |
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BF, Department of Wood Science and Technology, Lj. | Ljubljana | BFLES |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Skarlovnik, Tomaž | ![]() |
Tratnik, Mirko, 1938-2018 | 04978 |
Hrovatin, Jasna | 08524 |
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