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Oblikovanje integriranega trženjskokomunikacijskega programa vodilne blagovne znamke podjetja Unichem d.o.o. : magistrsko deloGabrovšek, Petra, 1975-Type of material - master's thesisPublication and manufacture - Ljubljana : [P. Gabrovšek], 2004Language - slovenianCOBISS.SI-ID - 14653158
Author
Gabrovšek, Petra, 1975-
Other authors
Žabkar, Vesna
Topics
Slovenija |
industrijsko podjetje |
blagovne znamke |
komuniciranje |
trženje |
programi |
vodenje |
komunikacija |
case study |
UNICHEM |
Slovenia |
industrial enterprises |
trademarks |
communications |
marketing |
programmes |
leadership |
case study |
case study
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Gabrovšek, Petra, 1975- | |
Žabkar, Vesna | 15495 |
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