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Mnenja o migrantih v tisku : potreba po korektivu javnomnenjskega raziskovanja
Pajnik, Mojca, komunikologinja
When dealing with public opinion as a variable phenomenon, different opinions,concerning a certain issue, must be addressed, which form on various grounds and do not only reflect "public opinion" ...represented in longitudinal opinion poll researches as a sum of individual expressed opinions. The analysis is focused on the discoursive consideration of opinions, concerning migrants/migrations, published in Slovene printed media (2001-2003) and results of opinion polls concerning this topic appearing in the media. In the first phase, the interpretative genres - commentary and readers' letters - are discussed as units of the sample, while in the second phase published texts covering results of opinion polls concerning migrations are examined. The analysis of the emergence of opinions regarding migrations in the media will demonstrate the multidimensionality of the process of opinion-formation and the heterogeneity of opinions. The assumption that opinion poll researches do not address the diversity of opinions to a sufficient degree is examined and the need to establish certain methodological corrections in public opinion research is emphasised as such corrections could help to determine the variety of opinions and provide a more precise understanding of public opinion
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