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Vpliv kulturnih razlik na vedenje ameriških in japonskih turistov pri nakupu spominkov v Sloveniji : magistrsko deloPoženel, Suzana, 1978-Magistrsko delo obravnava vpliv kulturnih razlik na vedenje ameriških in japonskih turistov ob nakupovanju spominkov v Sloveniji. V času hitrih sprememb na svetovnem turističnem trgu smo v Sloveniji ... priča naraščajočemu obisku turistov iz čezoceanskih držav, med drugim tudi tistih, ki prihajajo iz Združenih držav Amerike in Japonske. S tem se povečuje potreba po razumevanju kultur tujih turistov ter njihovega nakupnega vedenja. Empirična študija obravnava vpliv kulturnih razlik na vedenje turistov z vidika Hofstedejeve dimenzije individualizma - kolektivizma. Analiza rezultatov je potrdila obstoj razlik v naslednjih kategorijah: izboru aktivnosti na potovanju, kriterijih za nakup spominkov, kriterijih za obisk trgovine s spominki, po upoštevanju informacijskih virov za nakup spominkov, pri kriterijih za izbor lokacije za nakup spominkov, po namenu nakupa spominkov, izboru spominka in porabi denarja za nakup spominkov. Analizirani tuji turisti se ne razlikujejo glede na porabo časa za nakup spominkov. Raziskava je pomembna z vidika razumevanja kulturnega ozadja ciljnih skupin tujih turistov in tudi pri načrtovanju učinkovitih trženjskih aktivnosti na ameriškem oziroma japonskem trgu.Type of material - master's thesis ; adult, seriousPublication and manufacture - Portorož : [S. Poženel], 2013Language - slovenianCOBISS.SI-ID - 1482206
Author
Poženel, Suzana, 1978-
Other authors
Brezovec, Aleksandra
Topics
Turizem |
Nakupovanje |
Spominki |
Japonci |
Američani |
Slovenija
Library/institution |
City | Acronym | For loan | Other holdings |
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University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
reading room 1 cop. |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Poženel, Suzana, 1978- | |
Brezovec, Aleksandra | 21995 |
Source: Personal bibliographies
and: SICRIS
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