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Analiza dejavnikov nakupnega obnašanja za pohištvo otroških sob : diplomsko delo (univerzitetni študij) = Factor analysis of behaviour at children bedroom purchasing : graduation thesis (university studies)Buh, Igor, 1981-Pohištvo za opremo otroških sob ima več funkcij. Otroška soba predstavlja otroku hkrati spalnico, igralnico ali pa delovni prostor. Zanimalo nas je, kateri dejavniki so odločujoči pri izbiri ... otroškega pohištva. Z raziskavo smo ugotovili, da so najpomembnejše predvsem tehnične lastnosti izdelka, kot na primer: kakovost, prilagodljivost prostoru in design. Nižji pomen imajo dejavniki cene, blagovne znamke in prodajnih storitev. Ugotovili smo velik vpliv otrok v nakupovalnem procesu, odločujoč dejavnik pa je velikokrat tudi reklama, ki jo naredijo zadovoljni kupci pohištva.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [I. Buh], 2007Language - slovenianCOBISS.SI-ID - 1516937
Author
Buh, Igor, 1981-
Other authors
Oblak, Leon, 1966- |
Hrovatin, Jasna
Topics
trženje |
pohištvo |
otroške sobe |
nakupne navade |
marketing |
furniture |
children's room |
buying process
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Design | Ljubljana | VSD |
outside loan 1 cop.
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BF, Department of Wood Science and Technology, Lj. | Ljubljana | BFLES |
reading room 1 cop.
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Shelf entry
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Buh, Igor, 1981- | |
Oblak, Leon, 1966- | 13400 |
Hrovatin, Jasna | 08524 |
Source: Personal bibliographies
and: SICRIS
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