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  • Using supervised machine learning methods for RFM segmentation [Elektronski vir] : a casino direct marketing communication case = Korištenje nadziranih metoda strojnoga učenja za RFM segmentaciju : slučaj izravne marketinške komunikacije kasina
    Bratina, Danjel ; Faganel, Armand
    Source: Tržište. - ISSN 1849-1383 (Vol. 35, br. 1, 2023, str. 7-22)
    Type of material - e-article ; adult, serious
    Publish date - 2023
    Language - english
    COBISS.SI-ID - 155252483