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Neoklasična in postkeynesijanska teorija vedenja potrošnikaLah, MarkoNeoklasična teorija vedenja potrošnika sloni na načelu indiference potrošnika. "Neoklasični potrošnik" je pripravljen substituirati in kompenzirati svoje potrebe in želje, kar implicira, da struktura ... njegovih potreb ni trdna. Temu nasprotno pa sodobna postkeynesijanska teorija izhaja iz relativne trdnosti potreb potrošnika, ki določa temeljne "grozde" potreb. Substitucijsko/kompenzacijsko načelo - tako pomembno pri določanju ravnotežja potrošnika v neoklasični teoriji - lahko deluje le znotraj grozdov, ne pa tudi med njimi. Določanje neoklasičnega ravnotežja potrošnika je pravzaprav nepotreben problem, pomembnejša je teorija izbire (znotraj grozdov potreb). V tem je postkeynesijanska ekonomska teorija tudi združljiva z marketinškimi pragmatičnimi pojasnjevanji vedenja potrošnika.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 30, št. 11/12, 1993, str. 1121-1130)Type of material - article, component partPublish date - 1993Language - slovenianCOBISS.SI-ID - 15580765
Author
Lah, Marko
Topics
potrošniki |
postkeynesianizem |
neoklasična ekonomija |
teorije |
teorije |
consumer |
postkeynesianism |
neo-classical economy |
theory |
theory
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 30, št. 11/12, 1993, str. 1121-1130)
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Database name | Field | Year |
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Lah, Marko | 08714 |
Source: Personal bibliographies
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